Mapping Your Success: Strategic Communications
Tuesday, January 27, 2026 – 9:00 am - 12:00 pm Pacific
Location: The Nonprofit Partnership 4900 E. Conant Street, Building O2 Long Beach, California 90808
Cost: $130
Once a nonprofit’s overall marketing objectives are created, implementing them strategically requires a well-defined plan for strategic communications. Objective-focused communications are at the heart of such a plan – they can help a nonprofit organization’s leaders to position the organization to attract funders, partners and clients that collectively define a target market. In this three-hour workshop, trainer Leslie A.M. Smith of McCormick L.A. Public Relations will guide participants in a four-step process: (1) Devise multiple ways to map out objectives strategically, (2) Decide whether the strategies that work best for a nonprofit organization are tried and true or completely unique, (3) Create strategies that support objectives and put a nonprofit on the right track, and (4) Monitor and assess strategies used to see which ones have the greatest impact.
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Understanding 990s
Thursday, January 29, 2026 – 9:00 am – 12:00 pm Pacific
Location: The Nonprofit Partnership 4900 E. Conant Street, Building O2 Long Beach, California 90808
Cost: $130
This course is focused on providing exempt organization personnel and board members with guidance as well as valuable resources and tools to ensure they possess the requisite knowledge regarding review of IRS Form 990. Content includes both quantitative and qualitative aspects of the Form 990, going beyond the figures to understand the “story” being reported on an exempt organization’s annual information return. Participants will learn how to step out of the numbers and into the message being conveyed to the public regarding the impact that the exempt organization is having on the local community and society as a whole. Ultimately, attendees will not only be able to read and interpret Form 990, but also will be able to translate that into process improvements and potential funding opportunities.
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